Jiajiayue Group Co., Ltd. is a chain enterprise group integrating supermarket chain, supply chain construction and food processing, and ranks No. 7 among the top 100 supermarkets in China. It now has 1000 chain stores, which network has expanded to six provinces, including Shandong, Beijing, Hebei, Inner Mongolia, Jiangsu and Anhui. It has formed the pattern of simultaneous development of multiple formats, such as hypermarkets, comprehensive supermarkets, department stores, shopping centers, value supermarkets, community supermarkets, convenience stores. Jiajiayue has 6 modern normal temperature logistics centers and 7 fresh food logistics centers, with a total area of more than 400000 square meters. It has formed a 2.5 hour distribution circle in the province, built an open and shared supply chain platform, and carried out social distribution services while ensuring its own distribution, improving the overall efficiency of the supply chain. Jiajiayue pioneered the first business model of “from farm to stores” in China and has established long-term and stable strategic relations with more than 1500 agricultural cooperatives. More than 85% of the fresh agricultural commodities are sourced based on this model. On top of that, Jiajiayue built a platform for agricultural products to enter the city, formed a one-stop industrial chain of agricultural products acquisition, processing and distribution, continued to drive farmers to increase income and become rich, helped rural revitalization and construction, and promoted common prosperity of urban and rural areas. The experience and practice have been affirmed by governments at all levels and industry associations, and promoted throughout the country. Jiajiayue has successively won the "The Benchmark Stores in the Nationwide Campaign of No Fakes", "The First Batch of Pilot Enterprises for the National Direct Purchase Between Farms and Supermarket Program", "National Key Leading Enterprise in Agricultural Industrialization", "Best Employer in China's Retail Industry", and "Shandong Province Governor Quality Award", "National Civilized Unit", "China Chain Enterprise Evergreen Award for 40 Years of Reform and Opening Up" and other honorary titles. In December 2016, Jiajiayue was listed on the main board of the Shanghai Stock Exchange and officially landed in the capital market.