In July 2014, Chongqing YUOU Cross-border E-Commerce Co.,Ltd.. (Abbreviation: YUOU Cross-border, Stock Code: 873017) was initiated by Chongqing Foreign Trade and Economic Cooperation (Group) Co.,Ltd., Chongqing Smarte Technology Co., Ltd., etc. , YUOU Cross-border is a mixed-ownership enterprise with a state-funded background, mainly engaged in cross-border import of consumer goods for mothers and babies. It is the first batch of pilot enterprises of cross-border e-commerce in Chongqing, Chongqing is also the first landing of the new three board of the local cross-border e-commerce enterprises.

In 2019, YUOU Cross-border revenue of 1,834,177,421.24 yuan, up 20.14 percent year-on-year. In 2020, YUOU Cross-border revenue of 2,137,510,701.72 yuan, a year-on-year increase of 16.54 percent.

The company is committed to becoming China’s leading one-stop service platform for imported goods, to provide integrated services including brand marketing services, cross-border logistics storage services, distribution channels and retail terminal services, technical services and other full-link and full-channel import commodities, the full-link cross-border supply chain service and the retail Terminal Operation Service System established by the company have formed a closed-loop transaction in the upper, middle and lower reaches, which can help the brand side connect with the import retailers and consumers efficiently, to achieve the simplification of the transaction process and the exchange of resources, improve efficiency, reduce costs.

Yu-ou cross-border efforts to build a "Momtime"O2O brand, cross-border supply chain service platform; Committed to research and development to solve the entire industry link demand, build the whole scene of the "Technical solutions", and committed to become China’s leading import of one-stop service platform, to build digital industrial routers.

 YUOU Cross-border adhere to the market demand-oriented, and actively expand overseas supply chain, and has now established cooperation with Danone, Nestlé, Mead Johnson, Abbott and many other overseas well-known enterprises and brands, become a bridge and gateway for international brands to enter the Chinese retail market.

YUOU Cross-border’s Momtime is a cross-border e-commerce platform and chain of brands officially approved by the national competent authorities to provide consumers with sunshine, rest assured, traceable global mother and Baby Boutique. By the end of December 2020, more than 1,600 Momtime O2O chain stores had been opened in 27 provinces, cities and autonomous regions. Momtime has trained more than 1,000 babysitters and more than 500 gold-medal store managers to build a store management support system around store operations, product development, financial support, logistics and transportation, and IT support, to promote the operation and management capacity of stores across the country, providing a platform for more than 5,000 people to start their own businesses. At the same time, the company enabled the digital transformation of stores, actively explore new ways and new methods, based on the store management, training pain point, the company established a "DaiNiao Academyl"operating training platform, for the offline mother and baby store empowerment, as the core power of business model reconstruction and Innovation, the teaching concept has changed from simple knowledge teaching to "Goal-oriented + professional traction + practical extraction + continuous supervision"teaching, providing multi-dimensional operation solutions for improving store performance, pull in and customer distance, improve the ability to attract customers, enhance customer consumption stickiness.

In the cross-border supply chain, the company Ploughs the channel deeply, through with the brand side deep cooperation, enhances the digital service ability, develops the corresponding marketing plan for the different brand, using scientific operation to comprehensively enhance the professional and organizational capabilities of brand, channel, customer and store operations, and actively layout the domestic market around connecting the core channels of large B2C, platform stores, channel merchants, mother-and-baby stores, etc. , b-end customers including supply chain, marketing, services, logistics, data, information systems and other capabilities, continue to expand market coverage and share, and promote the brand and its quality products in the Chinese market. Focus on infant milk powder and other maternal and infant products, while actively expand the health products market, layout of the family consumer goods market. The YUOU Cross-border supply chain service platform integrates the upstream and downstream resources of the supply chain, relies on the lower logistics cost and the mature policy environment of the central and western regions, and distributes in the whole country. In addition to meeting the "Momtime"user needs, but also to serve tmall, jd.com, Pinduoduo, Koala, Gathered,Vipshop and other e-commerce platform users across the country, extending the supply chain to more than 100,000 physical mother and baby stores.

In December 2018, Chongqing Europe entered into a strategic partnership with Danone Nutricia to become an authorized distributor of Nutrillon Nutrino, Aptamil and other products in the Chinese mainland market, responsible for the expansion of Chongqing, Sichuan, Hubei, Hunan, Jiangxi, Yunnan, Guizhou, Hebei, Liaoning, Xinjiang and other regions of the general trade distribution business. The business is focused on small and medium-sized mother and baby stores in third-to sixth-tier cities, expanding the sales channels and customer numbers of existing products and new brands, and building on the existing sales teams of 16 provinces, in Fujian, Guangxi, Guangdong, Henan, Shandong, Shaanxi, Anhui and other places to build sales teams, strengthen the operation of new products and market formation, strengthen customer coverage, enhance the proportion of high-quality customers. To provide Chinese consumers with high-quality global goods and quality services, safe and reliable products into the Chinese families.

Yuncang logistics, a public intelligent supervision warehouse for cross-border e-commerce in YUOU Cross-border, provides a one-stop integrated service of Customs Declaration, Inspection Declaration, warehousing, financing and distribution for small and medium-sized cross-border e-commerce enterprises, relying on the public intelligent supervision warehouse, through the store experience, online orders, bonded warehouse delivery, rapid receipt of goods, and goods can be traced through the circulation link.

YUOU Cross-border in Chongqing, Chengdu, Zhengzhou three places, successively layout technical team, structure services maternal and infant industrial ecology of the technical core. YUOU Cross-border has a passionate, dare to explore, innovation, professional and efficient team. The company attaches great importance to personnel training and team building, through training and learning to strengthen the core organizational capabilities, to establish a learning-type, innovative and biological-type organizations. Following the values of "Customer first, teamwork, change, passion and integrity".

YUOU Cross-border staff have the vision of "Becoming China’s eading one-stop service platform for imported goods", to achieve "Let every family can afford to have a baby to raise a good child"mission and continue to struggle.

After more than six years of development,YUOU Cross-border has gradually formed a unique competitive advantage, relying on the supply chain system which is spread all over the world and specialized service resources which are spread all over the country, yuou cross-border in industrial resources, business models, commodity categories and consumer experience and brand awareness, trust are in a leading position in the market.

In September 2016, YUOUCross-border was elected as the "China cross-border E-commerce Association (raise)"vice-president unit, becoming the only cross-border e-commerce enterprise selected in the western region;

In September 2016,YUOUCross-border by Chongqing Municipal Commission of Commerce as “Chongqing e-commerce demonstration enterprises” ;

In October 2016, the State Council affirmed the achievements of YUOUCross-border innovation in cross-border e-commerce business models and services;

In September 2017, YUOUCross-border won the title of "2017 Foshan 2018 national e-commerce demonstration enterprise"by the Ministry of Commerce;

In September 2018, YUOUCross-border won the title of "Outstanding Contribution Enterprise of investing in the Netherlands"by the Netherlands Foreign Investment Agency;

In November 2018, YUOU Cross-border won Chongqing "2018-2019 municipal e-commerce demonstration enterprise"title;

In May 2019, the company won the 2019 China International Trade in Services Fair "Service trade innovation advantage enterprise"honorary title.

In October 2020, Su Yi, founder and general manager of YUOU Cross-border, was named "Top ten Chongqing economic person of the year 2019".