China Southern Airlines Company Limited (hereinafter referred to as China Southern Airlines) is the airline with the most aircraft, the most developed route network and the largest annual passenger volume in China. Since 2020, China Southern Airlines has been the “Core Supporting Enterprise” and “Designated Air Carrier” of CIIE for three consecutive years.

Leading scale and accessible routes. The annual passenger traffic volume of China Southern Airlines reaches 152 million, ranking first in Asia and leading the world. As of December 2021, China Southern Airlines has operated more than 880 passenger and cargo transport aircraft, including Boeing 787, 777, 737 series and Airbus A330, A320 series. China Southern Airlines sees more than 3,000 flights heading for more than 40 countries and regions and 224 destinations around the world every day.

Hubs in South and North China operate with strength. China Southern Airlines strives to build Guangzhou-Beijing “dual hubs”. As the largest main base airline of Beijing Daxing International Airport, China Southern Airlines has more than 50% of the slot resources and operates the hangar with the largest span, and the largest operation control center and aviation food production base in Asia. It constructs “Canton Route” international aviation hub, serves as the largest carrier of the “Belt and Road”, and supports the Guangdong-Hong Kong-Macao Greater Bay Area, Hainan Free Trade Port and Shenzhen Pilot Demonstration Area.

Safe flight and leading technology. China Southern Airlines is honored to hold the best safety record among all Chinese carriers with outstanding safety management levels in the world. In June 2018, it was honored with the Two-Star Flight Safety Diamond Award by the Civil Aviation Administration of China with the highest safety rating in China.

Affinity and refinement, and sci-tech innovation. China Southern Airlines adheres to the service concept of “affinity and refinement”, continues to promote general operation and services, and creates a full-chain, systematic and integrated service management. It has a professional airline catering center with an annual production capacity of more than 90 million in-flight meals, providing passengers with authentic local cuisine known as “gourmet of China Southern Airlines”. It promotes high-quality development with digital transformation as the first company in China to introduce flight operation control system, and the first company to launch E-ticket, “online reservation”, E-boarding pass, facial recognition boarding and other services.

Take responsibility bravely and get social reputation. In 2020, China Southern Airlines sent 18,000 flights to transport 25,000 medical staff and 29,000 tons of medical supplies and repatriated 24,000 Chinese citizens who were stranded abroad. It upgraded the responsible brand of “Green Flight”, advocated the experience of “whole green journey” and explored a bright future of sustainable development. As a SKYTRAX-listed Four-Star Airline, China Southern was, in 2018, named "The World’s Most Improved Airline", and honored twice as the national “Customer Satisfaction Benchmark” enterprise by the China Association for Quality and was awarded the AAA certification, the highest quality credit rating in the market. In 2020, it was ranked 7th in Brand Finance Magazine's 2020 list of “The World's Top 50 Most Valuable Airline Brands”.