Wangfujing Duty Free, a wholly-owned subsidiary of Wangfujing Group, was founded in 2020 after Wangfujing Group obtained duty-free license. As a key business model of Wangfujing Group, we are aiming to create an all-new duty-free shopping experience with warm service, wise retail and differentiated category for travelers all over the world and local consumers.

With the policy support from the construction of Hainan Free Trade Port and Beijing Two Zones (the Beijing Pilot Free Trade Zone and the National Comprehensive Demonstration Zone for expanding opening-up in the service sector), Beijing and Hainan dual core development is a key strategy of Wangfujing Duty Free. Currently we are focusing on planning and developing airport, offshore, and Hainan local residents' duty-free shops. At the same time, we are building our own edge of developing independent and integrated duty-free supply chain system via Luxemporium, creating an integrated "duty-free and duty-paid" business environment, and establishing an OMNI channel integrating online and offline system. With all these strengths, Wangfujing Duty Free aims to provide high-quality products and convenient services for local and international tourism consumers as well as residents of Hainan.