Many leading multinational companies are getting ready for the expo. Among them is Henkel, which plans to showcase their latest products in the beauty, laundry and home care sectors. CGTN's Wu Lei sat down with the company's Greater China president.

Professional salon businesses are booming in China. This multi-million US dollar business has attracted many global players like Henkel, which aims to invest more to meet the growing demand of Chinese consumers.

Dr. Rajat Agarwal, Corporate Vice President President of Henkel Greater China "One trend we see is a shift from more to better, so the Chinese consumers and Chinese customers do not only want more products, but the focus is now increasingly for better products, so this place very well into what we bring into the market in terms of high quality products and investing in innovation in the Chinese market."

Wu Lei, Shanghai "This is your second time participating in the CIIE. How important is the expo to your business?"

Dr. Rajat Agarwal, Corporate Vice President, President of Henkel Greater China "So the CIIE is increasingly important for us. And this is the first time that in the second CIIE where we showcase all our three business units, so we are going to be presenting some new products from our laundry and home care business where we are introducing products that are of very high quality and improve the consumer experience for washing and home cleaning, then in the beauty segment, we are also introducing some new hair care products for hair styling as well."

Wu Lei, Shanghai "2020 hasn't been easy for a lot of enterprises due to COVID-19. How is your business performing, especially in the Chinese market?"

Dr. Rajat Agarwal, Corporate Vice President, President of Henkel Greater China "Just recently Henkel released its preliminary third quality results where we show strong organic growth globally, also in China we also saw a strong return to growth in the third quarter."

"What's the reason behind it?"

"So the reason behind it we see is the policies laid out by the government and the pandemic control in the early times of pandemic were very effective. And focus on then economic recovery by putting in some growth policies in place to stimulate demand, these were very effective for us to restart our businesses and continue to serve our consumer and customers."

Wu Lei, Shanghai "What do you think about the business environment in China in recent years?"

Dr. Rajat Agarwal, Corporate Vice President, President of Henkel Greater China "And we have seen a sustained effort to continuously reform the economy and open it up also to foreign investors. This opening up has enabled many companies to participate in the growth of the Chinese economy. We look at, for example, the new foreign investment promotion law, this law allows for greater transparency and greater legal protections for foreign investors, so it gives us more confidence and ability to put more investments into the Chinese economy."