The upcoming China International Import Expo (CIIE) will serve as a bridge for global enterprises to directly reach the Chinese market and tap substantial business opportunities, said Deemah Sukhtian, managing director of Munir Sukhtian Group, a Jordanian family business trading in various areas.

The managing director intended to introduce the products of HiGeen, the Group's pharmaceutical brand, to China and explore more business opportunities through the platform of CIIE.

The company had set up an office in China and exported some products there last summer. However, the sudden outbreak of the COVID-19 pandemic disrupted its plan.

Sukhtian has visited China on several occasions since the 1990s and once dwelled in China for a month and a half, witnessing China's rapid development in recent years and believing in the huge potential for China's economic growth.