Special
CIIE Spotlight丨CIIE-FOOD: A Sneak Peek at Booth Highlights Release date: 2025-11-04 Source:China International Import Expo Bureau
With the theme "From Global Farms to Chinese Dining Tables," the 8th CIIE Food and Agricultural Products Exhibition Area aims to serve as a strategic gateway for high-quality global food and agriculture enterprises entering the Chinese market. The zone highlights premium health foods, products with geographical indications, and rare specialty items. By showcasing the entire food and agriculture industry chain in immersive, real-life scenarios, the zone integrates key trends such as consumption upgrading, technological innovation, and sustainable development, establishing a comprehensive empowerment platform that brings together product launches, trade matchmaking, policy interpretation, and trend insights.
Located in Halls 7.1, 8.1, and 8.2, the Food and Agricultural Products Exhibition Area is divided into six major sections: fruits, vegetables and agricultural products; beverages and alcoholic drinks; dairy products; snack foods; meat, aquatic products and frozen foods; and a comprehensive food section.
We warmly invite you to visit the Food and Agricultural Products Exhibition Area from November 5 to 10 to explore a wide array of exciting booth activities!
The following list is in no particular order:
Danone 7.1A4-04
Join Danone for fun booth activities—Follow the brand's official social media accounts for a chance to win one of 20+ limited-edition pins and enjoy specially crafted beverages. Limited availability—first come, first served!

Liwayway (International) Company Limited 7.1A5-01
Embark on Oishi's magical journey at the CIIE! Step into a Southeast Asian tropical forest themed around the "Tree of Wonders" and immerse yourself in a sensory world of sound, light, and visuals. Take on two exciting challenges—"Top Shooter" and "Taro Slicer Showdown." Clear both levels to enter the Firefly Realm and draw a mystery box for surprise rewards!

Milk New Zealand Dairy Limited 7.1B1-01
Witness the global debut of the 4.0 Fresh Grass-Fed Milk. Visit the booth during the expo to collect stamps and try an AI-powered mini game. You'll get a chance to win limited-edition clover pins, a 4.0 Cloud Latte, and early access to product trials!

Lindt 7.1B2-03
Celebrating its 180th anniversary, Lindt returns to the CIIE with an indulgent chocolate-tasting experience. Meet the Swiss Master Chocolatier on-site for exclusive masterclasses featuring the production process of the brand's signature soft-centered and rich dark chocolate collections. Discover new creations, including Dubai-inspired flavors and a special Panda Chocolate dedicated to China in celebration of Lindt's 180th year.

Maui Food Group 7.1B2-02
From the pastures of Waikato in New Zealand's North Island, Maui introduces its premium sheep milk powder, made from its proprietary Southern Cross dairy sheep. From November 5 to 10, visitors can sample this New Zealand-imported product. Follow and check in at the booth to receive a complimentary sheep milk tasting gift!

Jatcorp Limited 7.1B1-10
From November 5 to 10, follow Moroka on rednote or WeChat official account and add the official JAT WeCom contact to receive a brand-exclusive drink (Orange Osmanthus Lactoferrin Latte or Golden Osmanthus Oolong Milk Tea), or get a limited-edition custom koala plush! Available while supplies last—don't miss out!

PT.Anugerah Citra Walet Indonesia 7.1B6-01
From November 6 to 9, visit the booth and follow the account to enjoy a free sample of authentic Indonesian bird's nest drink.

Tianjin Food Group – Overseas Delegation 7.1B7-01
During the expo, follow Tianjin Food Group on social media or via mini program and snap a photo to receive a complimentary gift!

Vancouver Freeze Dry Ltd 7.1B1-02
SunDrench, a brand from Canada, starts the "Freeze-Dried Planet Explorer" campaign! Visitors can discover and sample over 20 varieties of freeze-dried foods.

Ka Sin Success (M) Sdn. Bhd. 7.1A2-03
Viewers post a public rednote note to receive a free tasting opportunity.
Purchase bird's nest products and share your experience to join the daily lucky draw! Don't miss the chance to win a half-year value pack for free through the group deal offer.

ДАУЛЕТ-БЕКЕТ 7.1B1-04
Enjoy a free on-site tasting of Wild Desert Camel Milk from Kazakhstan.
Follow the JD.com store and scan to join the benefits group to receive a ¥100 camel milk voucher.
Check in via the benefits group to receive a free camel milk mixing cup (limited to 50 per day, while supplies last).

Duerrenmatt-folk Trading Pty Ltd. 7.1B1-05
Duerrenmatt-folk presents molecular ice cream crafted with AI-powered flash-freezing technology and premium Australian dairy, delivering a velvety texture within a futuristic ambiance.

Bayer Crop Science 8.1A4-05
Bayer Crop Science brings back its popular Seminis vegetable varieties to the Expo—yellow and white sweet corn (Saint Sweet Effie and Saint Sweet White Pearl), broccoli (Michels), and flavorful tomatoes.
Fresh-popped popcorn is served during the expo. Grab a free bag of freshly popped, crunchy popcorn and recharge while you enjoy the show.
Viewers can participate in interactive activities. Complete a Lucky Claw Machine Challenge to test your luck to win a limited-edition "Pangdi" plush toy! Join the interactive sessions to win exclusive Bayer CIIE limited-edition pins—don't miss out!

Dole 8.1B1-01
The century-old global fruit and vegetable brand Dole will invite "the Chemistry Kitchen Star" Zixin Zheng, a popular contestant from the show One Meal to Become a God. Using various popular products—including ultra-sweet bananas, golden pineapples, and premium golden Puya durians—she brings healthy, flavorful dishes to the booth.

Muhua Sdn Bhd 8.1B1-02
Wang Jiaqiang, founder of Shibeau, will deliver a keynote speech titled "Technology-Driven Innovation: Revealing the World of Smart Durians." The speech will spotlight pain points across the durian industry chain, and introduce the intelligent, non-destructive inspection system "Durian Detective" as a core solution to build bridges for cross-border trade and to build a global smart durian ecosystem. On-site activities include tastings of premium durian varieties and a fun "Durian Ring Toss" game—step in and discover a whole new world of durian delight!

Syngenta Group 8.1A4-04
Capture your vision of the "Future of Agriculture." Share your photo on social media for a chance to receive exclusive "Harvesting the Future" gifts.

Rijk Zwaan 8.1A6-01
Veggies First—Celebrate Freshness! Check in at the booth and post on rednote, with the hashtag #VeggiesFirstOfflineRewards, and follow the account to receive a designer tote bag or handy crossbody strap—limited to 150 gifts per day.

Joy Wing Mau Chile SpA 8.1B5-01
During the CIIE, visit the booth and post a rednote photo or video using the designated hashtag and @Joyvio Fruit official account for a chance to receive a branded gift and limited-edition fruit treats.

PIÑAS RICAS DEL ECUADOR S A PIRECUASA 8.1B1-06
Perk 1: Free coconut water tasting!
Try natural coconut water on-site and explore a variety of DIY coconut drink combinations.
Perk 2: Check in to win gifts!
Follow the official Delgarden account and post on rednote to receive a stylish badge and other surprise items.

New Zealand Crossborder Investment and Trade Association Inc 8.1A2-05
Viewers sample a wide range of delicious New Zealand foods. Enjoy free tastings and drinks, plus collect fun mascot stamps—experience the natural, pure flavors of New Zealand!

Syrian Olive Oil Private Joint Stock Company 8.1C1-08
During the CIIE, viewers can stop by the booth to taste garlic bread made with premium Syrian extra virgin olive oil, and enjoy olive oil sampling sessions.

La Encina Seleccion S.L. 8.2A3-01
Secco International serves premium Spanish ham to viewers. Skilled carvers will slice Iberian ham on-site, unveiling paper-thin cuts marbled with delicate fat. Come indulge in the authentic taste of Spain's finest!

Hong Kong Vinternet International Trading Co., Ltd. 8.2B2-06
Check in at the booth to win exclusive goodies—limited-edition pins, adorable cat mugs, and custom cocktails.

Cavesmaître France 8.2A1-03
Cavesmaître France during the show will offer [Cavesmaître Wine Museum | The Orient Express at the CIIE] & [French Street Art | Golden Living Statues]
Interactive experiences include a walk-through Orient Express installation, red wine fountain tasting, instant vintage-style photo printing, exclusive postcards with stamps, and collectible train-themed pins.

*All information is subject to the final announcements made at the exhibitor booths.
The 9th CIIE will be held in Shanghai from November 5 to 10, 2026. Overseas companies are welcome to register early to secure their "entry ticket." Interested overseas companies can submit their registration information on the CIIE official website (www.ciie.org) under Enterprise & Business Exhibition–Exhibitor Registration. Returning exhibitors may register directly by contacting CIIE staff.
For any inquiries, please contact us at exhibition@ciie.org
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