Editor's Note: Preparations for the fifth China International Import Expo have entered the home stretch. Over the past five years, many foreign companies have developed greater confidence and increased their investments in China through the expo. Numerous organizations and individuals have gained memorable experiences during the fair and witnessed its spillover effects.

The CIIE Bureau and the National Exhibition and Convention Center (Shanghai) launched the "My CIIE Story" activity on June 1 and some excellent works centered on "grand strategy" were published in July. In August, more stories with the theme "big market", which showcases how the CIIE shares benefits of the Chinese market with the world, will be published.

Four-time CIIE exhibitor Cargill will make its fifth appearance at the expo this year. Robert Aspell, president of Cargill Asia Pacific, described the relationship between the CIIE and Cargill as "love at first sight" and said the expo is an opportunity for them to connect their global supply chain with the Chinese consumers. Check out the video for his CIIE story!