Analog Devices, Inc, a global semiconductor company from the United States, decided to participate in the sixth China International Import Expo that will be held in Shanghai in November shortly after the conclusion of the fifth edition last year.

A global leader in high-performance analog semiconductor industry, ADI has offices in over 30 countries and specializes in the design, manufacturing, and marketing of high-performance analog, mixed-signal, and digital signal processing integrated circuits.

The OtoSense machine operational status detection technology of ADI. [Photo/CIIE Bureau]

ADI, which will be participating in the expo for the first time this year, has secured a 300-square-meter booth in the intelligent industry and information technology exhibition area. It will debut a variety of products and solutions in China as well as showcase its latest edge intelligence solutions.

The CIIE serves as a bridge for cross-cultural communication and a cooperative and win-win stage for global enterprises, said Zhao Chuanyu, vice-president of sales at ADI China.

"Industrial upgrading, green economic transformation, and digital innovation are the highlights of this year's expo and highly consistent with ADI's business development direction," said Zhao.

By leveraging the CIIE, ADI hopes to strengthen communication and cooperation with Chinese customers and bring its "China solutions", which have been developed in the Chinese market over the past 30 years, to the global market.

China is an important semiconductor producer and consumer, as well as the fastest-growing semiconductor market in the world, according to Zhao.

Over the past 30 years, ADI has witnessed many local customers grow into internationally competitive enterprises.

Zhao hopes the CIIE will bring more opportunities for ADI to engage in innovative technology exchanges with Chinese customers and better understand the demands of the Chinese market.

By Cao Desheng

Zha Rui from Jiefang Daily contributed to the story