China's booming demand for Chilean cherries has helped improve the quality of life for people in production zones, a Chilean guild president has told Xinhua in an exclusive interview.

"There is a better quality of life, better conditions for the population in areas where cherries are produced. And producers have perceived that there is an opportunity. They have continued planting," said Cristian Tagle, president of the Cherries Committee of the Chilean Fruit Exporters Association (Asoex).

Greater demand has not only brought progress to the community, but has also improved Chile's image abroad, "making a very strong showing (of Chilean cherries) and conveying that we are a pioneering country in cherries for export," said the guild president.

Chile has planted more than 40,000 hectares of cherries, driving infrastructure development, capital goods imports, and employment in production areas, Tagle said.

Chile's cherry production is centered primarily on the regions of O'Higgins and Maule to the south of the capital, where conditions are ideal for producing sweet, juicy fruits.

Chinese consumers' predilection for Chilean cherries has had on the South American country a good impact that "we hope will be conserved, maintained, and increased for many years to come," said Tagle.

On Chile's trade ties with China, the guild president said he believes "the conditions are infinitely positive."

"China's market for Chilean cherries has been expanding. It is by far the leading export market for the country. More than 80 percent of volumes go to China," Tagle explained.

Chile is poised to surpass its previous record of 180,000 tonnes exported, turning cherries into the country's highest value of exports.

In fact, Chile is generating over 1 billion U.S. dollars from cherry sales "for the first time," said Tagle.

"That has allowed us to develop a quite interesting and very well-prepared promotional campaign in China to significantly raise awareness about Chilean cherries," he added.

During the 2017-2018 season, the South American country shipped 385,516 tonnes of fresh fruit to China, an estimated 66-percent increase over the previous season, according to Tagle’s association Asoex.

Cherries account for up to 41.4 percent of all fruit Chile has shipped to China.

"We are going to need double the volume of cherries to satisfy the demand from the Chinese market," said Tagle, adding "we have the challenge of being able to deliver a quality product in a timely manner."

Tagle is also the commercial manager at Garces Fruit, Chile's main cherry exporter and the first to send a shipment of cherries to Asia in 1996.

"Everyone said we were crazy, that cherries were not a product that could travel so far," said Tagle. "Today, more than 85 percent of cherries produced and exported by Chile go to China by sea."

It turned out that "we weren't so crazy when we started," the guild president added.