The New Zealand government and enterprises had expressed continued interest in participating in the 2020 China International Import Expo (CIIE) after an overseas promotion for the event was held here on Monday.

At the opening speech, Sun Chenghai, vice director of CIIE Bureau and chairman of the Board of the National Exhibition and Convention Center (Shanghai), said that China successfully held the 2019 CIIE in November in Shanghai.

"The exhibition area of New Zealand in the second CIIE increased over 20 percent over that of the first one," he said.

Huang Yuefeng, economic and commercial counsellor of the Chinese Embassy in New Zealand, praised the meaningful beneficiaries of CIIE for New Zealand and China trade relationship.

"More than 60 New Zealand companies participated in the exhibition with booth area of more than 6,000 square meters. I believe most of New Zealand entrepreneurs here are the beneficiaries of CIIE. I also welcome you to continue to support the third one and play a more important role in the Chinese market."

China and New Zealand share extensive common interests in promoting peace, stability and development, the counsellor said.

Caroline Bilkey, director of foreign affairs and trade of New Zealand's Auckland office, emphasized the tremendous business achievements China and New Zealand have reached.

"Feedback from this year's CIIE indicates that New Zealand businesses appreciate the opportunity to gain high-level exposure to the Chinese market, and see the CIIE as a platform from which they can do just that."

Mike Arand, China Business Development adviser of New Zealand Trade and Enterprises(NZTE), said the CIIE has received positive feedback from many companies.

"New Zealand companies are finding the expo helps to expand their reach to a wider pool of buyers and is giving them good exposure for their brands. They also indicate companies see value in the opportunity to launch new products."