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News | CIIE enters 100-day countdown to opening Release date: 2021-07-26    Source:Global Times

As the 100-day countdown to the fourth China International Import Expo (CIIE) approaches, the exhibition area has reached the expected target of 360,000 square meters and the exhibitors will bring exhibits with better quality and much more creativity, Sun Chenghai, deputy director of the CIIE Bureau said during a press conference held in Shanghai on Monday.

The expo will kick off in Shanghai from November 5 to 10 this year as scheduled.

The number of Fortune 500 and industrial-leading companies attending the event has exceeded the third expo, "over 80 percent of those who will present at this year's exhibition are repeat attendees," Sun said, noting that the CIIE is also embracing new entrants, with over 30 Fortune 500 and industrial-leading companies coming to the expo for the first time.

It will be the second time for Abbott to attend the event. Faced with the challenge of the COVID-19 pandemic, China successfully held the third CIIE as scheduled, and committed to further promote high-quality opening up, which has "strengthened the confidence of international enterprises to invest in China," Tony Chan, vice president of Abbott's Core Diagnostics business in China told the Global Times on Monday.

Notably, "the global top 10 automotive companies and top 10 cosmetics groups will all participate in the fourth CIIE," Sun said, noting that the global top four grain traders will be attending the event together for the first time.

This CIIE consists of the country, business exhibitions and Hongqiao International Economic Forum. So far, over 50 countries have confirmed their attendance. Advanced technology including virtual reality, 3D modeling and other technical means will be used to establish a digital exhibition hall for participating countries, to showcase their national characteristics by theme and apply interactive functions to improve the experience for attendees.

The business exhibition contains six areas including food and agriculture, auto, technical equipment, consumer goods, medical devices and medicine health, and service trade.