Swiss luxury goods group Richemont made its debut at the third China International Import Expo (CIIE) in 2020 and became the first exhibitor to sign the memorandum on long-term strategic cooperation with the CIIE Bureau.

Last year, 11 brands owned by Richemont Group, including Cartier, Vacheron Constantin, Van Cleef & Arpels, Piaget and Montblanc, displayed their products at the third CIIE, showing visitors their unique workmanship and innovative spirit.

The booth for Richemont Group during the third CIIE

Despite the impact of the COVID-19 pandemic, the year-on-year sales of Richemont Group on the Chinese mainland surged in 2020, according to the company's financial report. 

"In recent years, with the economic development of China and the rising income of its consumers, the Chinese market has boosted Richemont Group markedly," said Jenny Gu, CEO for Richemont China.

"Although hit by the pandemic, it can be seen that the Chinese economy and consumption market remain resilient," Gu added.

A timepiece by Cartier

Richemont has signed up for the fourth CIIE, which will be held in Shanghai from Nov 5 to 10. The group is actively preparing for the exhibition and has settled on the exhibition theme "Richemont and its masterpieces will survive for generations".

The group will also jointly organize an exhibition themed "Watches and Wonders" to be held in the early April, showing Chinese consumers the unique charm of watches and jewelry pieces.

By Xian Bihui