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CIIE Stories | Jewelry company Winza relishes precious opportunities at CIIE Release date: 2021-04-15    Source:China International Import Expo Bureau

EDITOR'S NOTE: It has been three years since the first edition of the China International Import Expo. This series of stories highlights the achievements and changes that participating enterprises have experienced because of the annual expo.

The exhibition hall of diamond and gemstones has always been a popular site at the annual China International Import Expo.                                             


In previous editions of the expo, this venue has featured a host of striking jewelry pieces, such as the 128-carat tanzanite diamond "The Heart of the Ocean", the world's largest Jedi spinel weighing 15.6 carats, a diamond guitar with an estimated worth of $2 million and a 10-carat unheated Kashmir sapphire.

Pakistani jewelry company Winza displayed 36 precious gems at its booth during the third CIIE in 2020. It was the first time the company was participating in the event, and it did not regret its decision one bit – Winza secured orders worth about five million yuan ($760,000).


"During the expo, I went to the exhibition hall early every day, waiting to meet new friends. I found that both the buyers and consumers were very professional, and they taught me much about the Chinese market," recalled Aqeel Ahmed Chaudhry, founder and CEO of Winza.

According to Aqeel, many famous Shanghai companies expressed an intention to cooperate with Winza during the expo. To date, it has signed agreements with three local companies to carry out further cooperation.

"For me, what I have gained from CIIE is not only the turnover, but also the opportunity to meet more guests and buyers," he said.

Winza's booth also received many Chinese and foreign guests during the expo. Aqeel said he was extremely honored to be given the opportunity to host these individuals.

Due to COVID-19 pandemic, many offline exhibitions had to be cancelled or delayed. As such, the hosting of the third CIIE as scheduled had injected strong positive energy into the stagnant world economy, he added.


After the expo, Winza opened its first offline store in Shanghai. The reason for choosing Shanghai, Aqeel said, lies in the city's important status as the country's financial hub. Shanghai also accounts for a significant share of China's jewelry consumer market. Aqeel added that the company plans to open stores in more than 20 cities across the country in the coming five years.

Given the successful outing at the third CIIE, Winza has signed up for the fourth expo and intends to double its booth size.


"I am very optimistic about China's consumer market, and I am very confident in the future of China's economy. I believe there are huge business opportunities here," Aqeel said.

Aqeel shared that the company will bring its latest products to this year's expo so as to meet the demands of consumers from various age groups.

The company registration process for the fourth CIIE has already started, and the organizer welcomes more world-famous jewelry enterprises and industry leaders to participate in this year's event.

Enterprises participating in the CIIE can share their stories by sending them to

By Wang Hongyi

CIIE Stories | Exhibitors benefit a lot from CIIE