The Richemont booth at the consumer goods exhibition area of the fourth China International Import Expo. [Photo/CIIE Bureau]

Switzerland-based luxury goods company Richemont recently confirmed its participation in the fifth China International Import Expo, which will take place in Shanghai this November. It is currently making preparations for the trade fair, said the company.

During the fourth CIIE last year, 10 subsidiaries of Richemont, including Cartier, Vacheron Constantin, Van Cleef & Arpels, Piaget, and Montblanc, showcased their rich history, distinctive craftsmanship, and innovative spirit.

Richemont holds a launch event during the fourth CIIE. [Photo/CIIE Bureau]

The company had during the expo also held a launch event where its subsidiary ALaia debuted its Winter-Spring 2022 collection.

Richemont has participated in the CIIE since 2020 and is the first exhibitor that signed a long-term strategic cooperation memorandum with the CIIE Bureau.

By Zhao Luyang