The China International Import Expo Bureau on Aug 31 held an online roadshow for the food and agricultural products exhibition of the fourth CIIE, which will take place from Nov 5 to 10 in Shanghai.

The event, which was targeted at purchasers, supermarkets, platform-based companies, and industry associations from the dairy products sector, provided details about the fourth expo's advantages, highlights of the food and agricultural products exhibition area, as well as registration guidance for professional visitors.

More than 100 purchasers, such as Heilongjiang Feihe Dairy Co, Guangzhou Foodchain Co, and Jiangsu Cereals, Oils and Foodstuffs I/E Group, attended the event online.

A number of exhibitors from the dairy products subsection presented their plans for this year's expo. Fonterra, a New Zealand dairy exporter which has been taking part in the CIIE since the inaugural edition in 2018, will focus on five products under its brand Anchor, including probiotics, Mozzarella cheese, and powdered milk, said Wu Tingting, assistant director of the consumer brands department at Fonterra China.

Savencia, a French independent food group, will debut new products catering to Chinese consumers' diverse needs and display several much sought-after products like Corman's butter, Valrhona's chocolate, as well as Elle & Vire's ultra-high temperature sterilized cream, according to Zou Weili, business director at Sinodis, a subsidiary of Savencia.

New Zealand-based health and nutritional products provider New Image Group will be attending the CIIE for the fourth time, said Zhao Zixuan, project manager of the group's brand Symbiotics. The company's involvement in the expo has increased its sales revenue by more than five times, noted Zhao.

The CIIE Bureau has already held online roadshows for several exhibition areas, like medical equipment and healthcare products, consumer goods, as well as trade in services exhibition areas.

By Zhao Luyang