A promotional event for the seventh China International Import Expo was held in Paris, France on April 16.

The event received around 200 participants from companies, industry associations, trade and investment promotion agencies, and media outlets from both China and France.

A promotional event for the seventh CIIE is held in Paris. [Photo/CIIE Bureau]

Lu Shaye, Chinese ambassador to France, said that France has been a regular participant in the CIIE and is the guest country of honor for the seventh edition this year. He encouraged more French enterprises to leverage the expo to increase their presence in China and offer high-quality products to Chinese consumers.

Sun Chenghai, deputy director-general of the CIIE Bureau, said that the booked exhibition area for the seventh CIIE has reached nearly 270,000 square meters, including about 20,000 square meters occupied by French companies.

French participation in the expo has consistently ranked at the forefront among all countries in terms of the number of exhibitors, exhibition area, and intended transaction volume, Sun added.

According to him, this year's expo plans to feature a zone called "From French farms to Chinese tables" in the food and agricultural products exhibition area.

Representatives deliver speeches during the event. [Photo/CIIE Bureau]

Interbev, a French interprofessional livestock and meat association, has been mobilizing an increasing number of companies to participate in the CIIE, according to Maxence Bigard, president of the trade commission under Interbev.

He said that French meat companies are striving to provide Chinese consumers with high-quality products through the CIIE.

Several companies and organizations sign agreements with the CIIE Bureau. [Photo/CIIE Bureau]

During the promotional event, nine companies and organizations, including luxury brand LVMH, signed agreements with the CIIE Bureau.

By Zhao Guangmei