A promotional event for the seventh China International Import Expo was held in Milan, Italy on April 19. Nearly 150 Italian enterprises and institutions participated in the event.

A promotional event for the seventh China International Import Expo is held in Milan, Italy on April 19. [Photo/CIIE Bureau]

Addressing the event, Sun Chenghai, deputy director-general of the CIIE Bureau, said that over the past six years, "Made in Italy" has frequently appeared on the CIIE stage, showcasing Italian craftsmanship and presenting high-quality products and innovative concepts in industrial design, mechanical manufacturing, fashion, food, household appliances, and environmental protection.

Noting that this year marks the 20th anniversary of the comprehensive strategic partnership between China and Italy, Sun expressed anticipation for the continued support of various sectors in Italy for the CIIE.

Liu Kan, Chinese consul general in Milan, said that the CIIE provides opportunities for enterprises from various countries, including Italy, to expand into the Chinese market.

He expressed hope that more Italian companies would leverage the CIIE platform to deepen their presence in China and bring more high-quality and distinctive products, technologies, and services to China to share opportunities in China's vast consumer market.

Fan Xianwei, secretary-general of Chinese Chamber of Commerce in Italy, affirmed the chamber's commitment to mobilizing more Italian enterprises to participate in the CIIE, thereby facilitating more trade deals, exploring further cooperation opportunities and securing tangible economic benefits for both China and Italy.

Representatives deliver speeches at the event. [Photo/CIIE Bureau]

During the event, four institutions and enterprises – CCCIT, Confimprese Italia, Claudio Quarta Vignaiolo Srl, and Sida Gruppo Srl – signed contracts or memorandums of cooperation with the CIIE Bureau for their participation in the seventh CIIE.

A signing ceremony is held at the event. [Photo/CIIE Bureau]

On the same day, the CIIE working group visited the organizer of the Milan Fashion Week, the National Chamber of Italian Fashion (Camera Nazionale della Moda Italiana), and engaged in in-depth discussions with its chairman, Carlo Capasa, regarding cooperation in the fashion sector at the CIIE.

The working group also visited well-known Italian companies such as Zegna, and the Milan Furniture Fair, inviting Italian counterparts and businesses to participate in the seventh CIIE.