Editor's Note: The fourth China International Import Expo in November 2021 saw purchasers play a significant part in the expo's success by clinching a large number of deals with exhibitors. Many purchasers have since shared their views about their gains and expressed confidence in the annual event.

Wang Jin, general manager of Jiangsu Amiya Investment Co Ltd

Jiangsu Amiya Investment Co Ltd – also known as Amiya – is an external investment platform funded by Nanjing Guihuaya (Group) Co Ltd, based in Nanjing city in East China's Jiangsu province, specializing in trading of agricultural and sideline products, as well as in other related products.

Relying on Guihuaya's competitive advantages in terms of its industrial supply chain, Amiya trades with premium global agricultural product enterprises, selecting high-quality supplies of meat from all over the world for Chinese consumers.

Q: What did you gain from participating in the fourth CIIE?

A: We signed up meat purchase orders with two Brazilian exhibitors, JBS S.A. and Minerva Foods S.A. at the fourth CIIE on Nov 6. Closely following the needs of mass consumption upgrades, Amiya expects to secure more international business and more diverse partners.

Q: What impressed you the most at CIIE?

A: The big platform of CIIE has brought us more new opportunities for international trade cooperation. It has enabled us to turn exhibition contacts into long-term commerce with our partners, expand the cooperation scope from primary products to win-win brand business and has created conditions for us to integrate into the global meat supply chain.

Q: Why have you attended the expo multiple times?

A: Every year, we get access to the development trends of the industry and get a close reading on the global changes at the CIIE, which allows us to learn cutting-edge information about developments in the international supply chain. CIIE provides a platform for Amiya to follow the general trends and to continue to connect with major international companies.