Events
Intangible Cultural Heritage
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The theme of the exhibition: "The Long History of China's Treasures".
Exhibition area: NECC North Footpath.
Exhibition Content: Local business departments, in collaboration with cultural tourism and publicity departments, selected intangible cultural heritage projects with market potential (recognized by UNESCO or national, provincial and municipal projects) to participate in the display and promotion of traditional intangible heritage skills. Performances such as traditional music, traditional dance, traditional drama, opera and traditional sports also brought them closer to the public, aided the dissemination of intangible cultural heritage and allowed visitors to feel the charm of Chinese culture.
Jiangxi Province
With Jingdezhen as the theme of publicity, the overall design applied the cultural heritage and natural scenery of Jingdezhen to the exhibition stand.
Henan Province
With the theme of "Henan with a Rich History", the exhibitors brought intangible heritage items such as Ru porcelain and porcelain with twistable clay bodies and displayed related porcelain firing techniques and modern works of art.
Gansu Province
With the cultural elements of traditional Chinese architecture as the main structure, with the form of bamboo slips, it implied the profound cultural heritage of Gansu. It was in a very Chinese traditional style.
Tibet Autonomous Region
Designed in an immersive way, the pavilion featured a static environment and lively presentation of intangible cultural heritage, giving visitors a fantastic experience as if they had traveled through time and space to see the original cultural transmission of the third pole of the earth for thousands of years.
Hunan Province
With the technical means of sound, light and electricity as the carrier, the new model of "Yuhua intangible heritage" was displayed to the world through a combination of moving and static displays.
Sichuan Province (Dechangyuan)
Taking the long history of traditional cuisine as the starting point, Sichuan Wutongqiao Dechangyuan Soy Sauce Factory began in the first year of Tongzhi in the Qing Dynasty. The process of making fermented bean curd has been going through 159 years of history, remembering the history with words and recording everything with taste.
Guizhou Province
The most representative blue and white color of Xiongzheng was used as the main color, and elements with great ethnic heritage such as scenes of working of the Gelao people were taken into account in the creative design.
Sichuan Province (Luzhou Laojiao)
Focusing on the traditional brewing techniques of Luzhou Laojiao, the exhibition interacted with other liquor brands and promoted itself to more customers.
Sichuan Province (Langjiu)
With quality, brand, and taste as the overall design appeal, and integrating modern fashion design, the exhibition visually depicted the contemporary expression of oriental, regional, and liquor culture.
Sichuan Province (Wuliangye)
With the theme of "Inheriting the Ancient Brewing Skills and Sharing the Future", the exhibition showed the unique brewing advantages of Chinese liquor represented by Wuliangye and the brewing skills with thousand years of history.