Editor's note:

The first China International Import Expo (CIIE) will kick off in Shanghai on Nov. 5. It is not just another expo in an ordinary sense, but a major policy initiative and commitment taken of our own accord to open up the Chinese market.

Reform and opening-up policies have pushed China to become a “world factory”, and “Made in China” has greatly benefited consumers around the world. The Chinese market has created a huge space for global economic development and provided a strong impetus for world economic growth.

This unusual expo has also attracted unusual exhibitors. As of now, the registration for the enterprise exhibition of the first CIIE has been completed with the results far beyond expectation. These companies will present the world’s cutting-edge innovative technologies and quality brand products to Chinese consumers. The program hopes to glimpse expo highlights through the conversations with executives from these exhibitors.

Today’s guest:

Walter Munro, Marketing Manager for Golden Koala

Founded in February 2012, Golden Koala is a high-end Australian dairy brand, committed to promoting green food from Australia and ushering in a new concept for what healthy and natural diets should be. 

The portfolio of Golden Koala® includes Premium Range with OPO additives for infants, Gold Plus Range for children, milk powder high in calcium and with additional vitamins (full cream and skim milk), and milk powder for pregnant women.

Q: What new products will Golden Koala present at the first China International Import Expo? 

A: Currently, Golden Koala’s products include infant formula, adult milk powder, skim milk powder, and full cream milk powder. We will release new products, including milk powder for toddlers above 3, young women, and pregnant women. We hope to help women and their babies go through the pregnancy period more easily. 

In addition, we will also release milk powder for seniors to help them keep healthy physically and mentally. Via the import expo, we hope to bring our newest series of products to Chinese consumers first. 

We realize that in China an increasing number of young women choose to work during pregnancy and after giving birth. Meanwhile, they care very much about the health of their babies and themselves. They want formula milk which is scientifically produced and completely reliable. We have been on the Chinese market for 6 years. We want to introduce new products in line with market trends so as to boost our sales. 

Q: What expectations do you have for the China International Import Expo? 

A: The import expo will offer a great opportunity for Australian and global enterprises to increase their shares in the Chinese market. We think the import expo is a best platform for Golden Koala to introduce quality products to Chinese consumers and buyers. 

Q: As a foreign company manager, what do you think of China’s business environment? 

A: China’s customs, inspection and quarantine departments’ efforts to coordinate innovation and optimize processes have saved company time and operating costs. We highly appreciate the Chinese government’s measures to improve administrative services. That will surely attract more international enterprises to bring products and technologies to China.