Several senior executives from German enterprises expressed their eagerness to showcase their products and services at the sixth China International Import Expo during a promotional event for this year’s expo in Munich, Germany on April 25 local time.

The event was attended by more than 200 representatives from the Munich government, German trade and investment promotion associations, key industry associations, enterprises, and Chinese and German media outlets. 

Sun Chenghai, deputy director-general of the CIIE Bureau, said at the conference that the number of German exhibitors and the exhibition area they occupied were among the highest out of all European exhibitors at previous expos. 

He also expressed hope that more German enterprises would seek to expand their influence and further explore its potential in the Chinese market through the CIIE.

Sun Chenghai, deputy director-general of the CIIE Bureau, delivers an address at the promotional event in Munich, Germany. [Photo/CIIE Bureau]

The expo has established a deep relationship with Munich, where the inaugural expo held a promotional event, the only one of its kind in Germany, said Tong Defa, Chinese consul-general in Munich, via video at the conference.

He hopes that the CIIE will allow German enterprises to showcase their manufacturing capacity and seize opportunities in the vast Chinese market.  

Marc Schier, vice president of Linde Engineering, a German industrial gases and engineering company, said that the CIIE has enabled Linde to better engage with Chinese clients as well as establish connections and exchange ideas with its customers and partners in China. 

He noted that Linde has been an active participant in the CIIE and will continue to attend this year’s expo. 

Lars Michael Bopf, chairman of Nobilia, a manufacturer of kitchen furniture, said that the company hopes to enhance its brand image and visibility, as well as expand its business in China by participating in the sixth CIIE. 

Nobilia has been exporting products to China for 25 years and has 150 stores in the country, Bopf noted, adding that China is now their largest export market.

During the conference, several German enterprises and associations, including Linde and Nobilia, signed up for this year’s expo.

Some German enterprises sign up for this year’s expo at the conference. [Photo/CIIE Bureau]

Attendees listen to the speeches at the conference. [Photo/CIIE Bureau]

By Zhao Guangmei