Introduction

Shanghai Advertising Co., Ltd. was founded in 1962, which is one of the earliest professional advertising companies in China. It is a joint venture between DLG Exhibitions & Events Co., Ltd., the first state-owned convention and exhibition enterprise listed on A-share market in China, and WPP Group, the world's largest communications group. Shanghai Advertising Co., Ltd. focuses on comprehensively building a full value chain marketing service system with brand as the core, and enjoys a high reputation in the industry for its professional capabilities. It has been ranked among the top ten advertising companies in China for many consecutive years. Relying on the deep cultivation and accumulation in the field of brand communication and leveraging the group's advantages, Shanghai Advertising has gradually formed a core business area led by brand and public relations services, integrated communication, and convention and exhibition marketing. It focuses on exhibition resources and covers unique competitive advantages such as event public relations, outdoor advertising engineering, cultural and creative derivatives, digital marketing, and media, providing customers with professional marketing services across the entire value chain and continuously creating value.