China's booming tourism industry boosts confidence in international travel service providers to seek further cooperation in the Chinese market.

"I'm very excited about the markets at the moment. We've seen very strong recovery travel internationally. We've seen a lot of expansion over the past year. And as we look ahead, this year is set to be the year when in every market we'll be reaching pre-pandemic levels in travel recovery," Christopher Evans, CEO of Collinson, said during an interview at the 2024 Travel and Transportation Innovation Summit in Beijing.

Collinson, a global travel service provider, is also the operator of Priority Pass program. The airport experiences program provides travelers with access to over 1,500 airport lounges and travel experiences in over 700 airports in 145 countries.

At the summit, Collinson announced a strategic alliance with Joyful Journey Group, a Chinese air and rail digital travel experiences provider to set up a joint venture in China named "Joyful Journey Priority Pass".

"China is poised to become the largest travel market in the world, both from a domestic perspective but also from an outbound perspective, which represents a significant opportunity for anyone that's involved in the industry," said Todd Handcock, global chief commercial officer of Collinson.

"Commercial ties between the UK and China are a vital part of our bilateral relationship, investment and transport and travel are fundamental to deepening trading," said Rahul Ahluwalia, deputy trade commissioner and minister counsellor of British Embassy in China. "I'm delighted that the UK and China are working together to seize these opportunities."

The 2024 Travel and Transportation Innovation Summit, themed "Scenario Integration and Cross-Border Development" was held in Beijing. Hundreds of experts and key industry leaders gathered to explore the future trend of innovation within the extensive travel sector.