As "Ne Zha 2" reached global box office top 5, China showcased the unique charm of Chinese anime to the world. According to iiMedia Research, the Chinese anime industry is experiencing explosive growth. By 2024, the number of general ACG (Animation, Comics, and Games) fans in China has reached 503 million, with the market size of ACG and related products soaring to 597.7 billion yuan.

The CIIE provides an international platform for companies producing IP derivatives like animation and games, promoting the globalisation of the anime economy.