Spring is here, and so is China's outdoor economy boom! Demand for cycling, off-roading and camping gear is skyrocketing. According to 2023 China Outdoor Sports Industry Report from iResearch, the market is on track to hit ¥400 billiion (over $55B) by 2025.

At CIIE, cutting-edge outdoor gear takes center stage—from ultra-light tents, professional hiking gear to high-teck bikes—providing Chinese consumers with a delightful Spring travel experience.