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CIIE Bureau moves to improve services for buyers and exhibitors Release date： 2021-03-10 Source：China International Import Expo Bureau
The China International Import Expo Bureau will enhance its services for exhibitors and buyers interested in participating in the 4th CIIE that will be held in Shanghai this year, authorities from the bureau announced on March 9.
"Institutions in charge of inviting exhibitors have played a significant role in the 3rd CIIE which was held in the city from Nov 5 to 10 last year," said Sun Chenghai, deputy director-general of the bureau.
Sun encouraged the institutions to further enhance the sense of responsibility in their job of serving exhibitors and highlighted the importance of precise investment promotion, related publicity and personnel training.
"We have built a comprehensive cooperation mechanism for investment promotion since the 2nd expo, which has proved to be efficient in areas such as roadshows and communication between the supply and demand sides last year," said Liu Fuxue, deputy director-general of the bureau.
In cooperation with the bureau, institutions in charge of attracting exhibitors have explored ways of improving their services. For example, the National Federation of Urban Industrial Products Trade Centers set up a channel on the national cross-border trade service platform for online promotion of the expo last year. It also held offline roadshows and offered customized services for each exhibitor, according to Liu Jia, secretary general of the federation.
With regard to the ongoing preparation for the 4th CIIE, the bureau said it will strengthen management and assessment of the institutions it is cooperating with.
By Cao Chen
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