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My CIIE Story • Prominent Platform | Alexander Dony: CIIE global premiere product became 'internet celebrity' quickly Release date： 2022-09-13 Source：China International Import Expo Bureau
Editor's Note: The fifth China International Import Expo is closer as September had come. The "My CIIE Story" activity, which was launched on June 1, has drawn a great deal of attention and many people have shared their experiences related to the expo. A series of works themed on "grand strategy" and "big market" were published in July and August. In September, more stories with the theme "prominent platform", which showcase how the CIIE turns exhibits into commodities and exhibitors into investors, will be released.
Alexander Dony, Greater China president of BSH Home Appliances Group, said every year through the CIIE, BSH strives to showcase its latest innovative products to Chinese consumers. Last year, BSH debuted its first-ever Bosch FreshUp at the expo. It quickly became an "Internet celebrity" product, showcasing the market demand that the CIIE created, quite a statement to the power of the CIIE. Check out the video for his CIIE story!
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