Alastair Symington, chief executive officer of Blackmores. [Photo/CIIE Bureau]

Blackmores, an Australian natural health company, has confirmed its participation in the sixth China International Import Expo, which is set to be held in Shanghai this November.

Alastair Symington, chief executive officer of the group, will be attending this year's expo.

"China is one of the most important overseas markets for Blackmores," said Symington. "The company's continuous participation in the CIIE has allowed us to witness the expo's progress over the past five years and experienced the spillover effects brought by the expo.”

Since the inaugural CIIE in 2018, Blackmores has participated in every edition of the expo and introduced many high-quality health products to Chinese consumers. The group has also utilized the platform provided by the CIIE to exchange cutting-edge ideas with counterparts in the global health industry.  

By Zhao Guangmei