Dr. Lars Michael Bopf, chief executive officer of Nobilia. [Photo/CIIE Bureau]

Nobilia, a German furniture manufacturer, will make its debut at the sixth China International Import Expo this November in Shanghai.

Dr. Lars Michael Bopf, chief executive officer of the company, will also be attending this year's expo and its activities.

Bopf said that the CIIE is an event that promotes international economic and trade cooperation.

According to Bopf, Nobilia's participation in this year's expo holds strategic importance for the company's development in the Chinese market and will further enhance Nobilia's brand exposure and market influence.

Nobilia has booked a 500-square-meter booth at this year's expo and hired a professional design team from Germany to create a living space that offers visitors an immersive environment to explore its wide range of products.

Since it entered the Chinese market in 1997, Nobilia has established a presence in over 80 cities in China.

A rendering of Nobilia's booth at the sixth CIIE. [Photo/CIIE Bureau]

By Zhao Guangmei