Michael Gelchie, the chief executive officer of Louis Dreyfus Company. [Photo/CIIE Bureau]

Michael Gelchie, the chief executive officer of Louis Dreyfus Company, has confirmed that he will attend the sixth China International Import Expo and the sixth Hongqiao International Economic Forum in Shanghai this November.

The CIIE is a crucial platform for LDC to connect with Chinese partners and consumers, said Gelchie.

LDC, which has attended all editions of the expo, will set up a 150-square-meter booth at the food and agricultural products exhibition area this year to showcase its efforts and achievements in building a secure and sustainable agricultural supply chain through collaborations with various partners.

LDC's booth at the fifth CIIE. [Photo/CIIE Bureau]

At this year's expo, the company will introduce the nature-based products from its value chain segment for the first time. LDC's orange juice distributed under third-party brand Florida's Natural, and its edible oil brand, Mastergold, will also be featured at the expo.

This year will mark LDC's 50th year of operations in China. Gelchie said that China is a pivotal market in the company's global growth strategy and that LDC will continue to invest in the Chinese market to expand its business presence and strengthen partnerships in the country.

By Zhao Guangmei