The first batch of exhibits for the upcoming 2025 China International Import Expo (CIIE) departed from the Port of Auckland in New Zealand on Saturday, marking the countdown to the major expo.

The 2025 CIIE is scheduled to be held in Shanghai from November 5 to 10.

Thanks to continuous improvements in customs procedures, inspection standards, and intellectual property protections, New Zealand's high-quality products are entering China's vast consumer market more smoothly than ever. These measures have reduced barriers, making it easier for producers to supply Chinese consumers with dairy, seafood, and other premium exports.

Theland, which has participated in all seven previous editions of the CIIE, has reaffirmed its commitment to the expo. Roy Van Den Hurk, the company's chief executive officer, views the CIIE as a vital platform for growing his business and expanding into the Chinese market.

"Our company has been at the expo from the first one in 2018 and then we were, I'll call it a relatively new company entering into the Chinese market. And the expo has been very good for us as a company. We've grown every single year and the opportunities are great because the CIIE is the largest expo in the world for importers going into a country. And so we have an opportunity to introduce our products to the Chinese consumers. Also, it's a great opportunity to meet potential Chinese distributors and customers and shops," he said.

New Zealand's exports of dairy and seafood are crucial to its economy, as these products require strict transportation protocols to maintain their freshness and quality. To ensure the safe and timely arrival of exhibits, China's COSCO Shipping Lines, the officially recommended service provider for the CIIE, has arranged dedicated logistics support, establishing a specialized transport team overseeing the entire chain.

"Our equipment uses internationally advanced temperature-controlled sterilization technology, with 24-hour monitoring and recording of temperatures for all the exhibits. We also conduct continuous inspections to ensure all parameters of the exhibits meet requirements. Meanwhile, we have contingency plans in place to handle any emergencies, ensuring the quality of the exhibits remains intact throughout the journey," said Zong Zhiyong, captain of the COSCO Felixstow container ship.

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