In order to fully amplify the spillover effects of the China International Import Expo (CIIE) and more effectively utilize the resources to empower exhibitors, this year's CIIE has been meticulously planned to create a more valuable communication platform. We will delve into and develop various communication resources, segmented into diversified forms such as Sponsored Advertising, In-venue Advertising, Outdoor Advertising, and Print Advertising, to fully meet the diverse communication needs of exhibitors.